In Joy.ology, Professor Turker Bas reveals fascinating new insights into the science of happiness and takes us on a groundbreaking tour of the mind and the four chemicals that drive the way we feel.

Joy.ology presents an unprecedented view of the intersection of  neurology, psychology, and contemplative practice, and is filled with practical tools and skills that you can use every day to tap into the unused potential of your brain and rewire it for greater happiness.

Why Read This Book?

5 Reasons to Read This Book

Fine-tune Your Brain For Happiness

We know that the human brain learns faster from negative experiences than from positive ones. Life is hard, and with the brain is configured to absorb what’s bad in life Life and ignore what’s good, it brings worry, touchiness, and stress, robbing us of our sense of security, happiness and confidence. This book is full of vital tips and tactics to help you overcome the brain’s inherent negativity. Learn how to identify your negative moods, to focus on activities, thoughts, and people that heighten your mood.

Fine-tune Your Brain For Happiness

#1

Enjoy each and every day

Today , despite access to many entertainment formats, emptiness and insecurity — triggered by past experience — blight the lives of many. This may result in bad temper, email obsession, over-eating, or worrying about past and future (depriving yourself of the joy of today). Joy.ology can reprogram your mindset, dispel the miserable thinking, and re-imagine your environment to help you fight against insecurity, anxiety and discouragement. Be set to reprogram your moods, relieve stress, and find true happiness, now.

Enjoy each and every day

#2

Realize Corporate Happiness And Revolutionary Performance

Cheerful firms are successful firms. Happy and psychologically fit companies attain better goals. They are more innovative and dynamic. They view reality from a productive point of view: Where others fuss over obstacles and blame, they discover opportunities. They achieve breakthrough performance. Joy.ology deals with two critical factors, common in happy firms. And reveals strategies to create companies in which all employees are personally empowered to profit the organization.

Realize Corporate Happiness And Revolutionary Performance

#3

Discover How to Offer Happiness

Learn a complete set of principles to manage for happiness. Apply effective management and bring fun into the workplace. Work and fun are not distant relatives, but two sides of the same coin. Creating a bit of fun in the workplace raises motivation and gives your clients a sense of belonging and satisfaction. Joy.ology is a rich exploration of the secrets of how to be happier, of how to embolden others with habit power. Joy.ology offers effective methods for transforming your company into a place with cheerful Monday (back-to-work) mornings.

Discover How to Offer Happiness

#4

Be Acquainted With the Secrets of a More Meaningful Life

Research reveals that between 75% and 98% of illnesses suffered today arise from our thinking. Thoughts return, emotionally and physically. In recent times, our lives are plagued with toxic thoughts with the potential to cause severe health issues. Dr. Bas, backed by recent medical and scientific research, prescribes some principles for a healthier life through ideal thinking patterns, asserting that biology is not the cause of frequent failing health. He explains the true nature of brain chemistry that sustains healthy living.

Be Acquainted With the Secrets of a More Meaningful Life

#5

The book is divided into a 5-step journey.

WHAT ARE THE 5 STEPS?

Joy.ology is a 5-Step Journey
Through the Chemistry of Happiness

META Learning

We feel rewarded by our daily accomplishments: Solving a difficult problem, crossing something off our to-do list or getting intimate with someone. This reward based behavior is intimately connected to the release of hormone called dopamine. But the feel-good flow of dopamine can occasionally lead to serious addiction and emotional instability.
In this step, you will find out how you to develop a sustainable dopamine experience.

Meta Learning
Meta Learning

META Learning

Through the blood, sweat, and tears, many marathon runners experience euphoria, a feeling of being invincible while running.
So where does euphoria feeling come from?
Long-duration exercise releases endorphins, which have a morphine-like effect on the body. Besides, endorphin not only masks physical pain but also makes us feel good.
After this step, you will consider starting to work out or even decide to make it an integral part of your life.

Meta Learning

META Learning

Well, we know that happiness borne of achievement, is the result of dopamine. When such achievements are appreciated by others, another hormone, namely serotonin is activated and we feel as if we’re floating 10 feet off the ground. Admiration escalates our social status, which is why serotonin is also described as the status hormone.
This step will help you identify serotonin traps and explain how we can increase serotonin-based happiness safely.

Meta Learning

META Learning

Oxytocin plays a key role in releasing stress and in recovering from depression. It is linked with pain relief and healing. It’s the reason happy people live longer.
After this step, you will learn more about this magnificent molecule and discover ways to enhance more oxytocin based happiness.

Meta Learning

META Learning

Why happiness is so difficult?
Because our brains evolved a negativity bias which helped us survive. Certain receptors in the brain evolved to act like emotional Velcro for bad experiences and Teflon for good ones. This step will help you to overcome negativity bias - the unhelpful evolutionary hangover.

Meta Learning

JOY.OLOGY investigates the true nature of happiness, our partial blindness to the way it works, and how we can bridge this gap.

Check the Highlights

Click Tabs

You'll enjoy
the happiness
you seek!

Each chapter will help you understand the role of one the "happy chemicals" in your
brain—dopamine, serotonin, endorphin, and oxytocin,—
focusing on exactly what that chemical is and how it can
boost your happiness.

About The Author

The Author

Turker BAS, PhD

Dr. Turker Bas’ career as a writer, scholar, and key note speaker, spans a quarter of a century. A professor of organizational behavior at Galatasaray University, Bas is also engaged as an executive consultant at the Great Place to Work Institute. His articles have appeared in a number of prestigious magazines and newspapers, including Harvard Business Review and Applied Psychology.

Bas has long been one of the nation’s most articulate champions of management psychology. In recent years, he has been a researcher on the neuroscience of well-being. In Joy.ology he explains not only the core concepts of happiness, but also explains how brain chemicals can be fine-tuned to reach true and sustainable happiness.

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